2 edition of Fundamentals of marketing found in the catalog.
Fundamentals of marketing
|Statement||Montrose S. Sommers ... [et al.].|
|Contributions||Sommers, Montrose S., Stanton, William J., 1919-|
|The Physical Object|
|Pagination||xxi, 630 p. :|
|Number of Pages||630|
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Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches.
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Fundamentals of Marketing Book is not for reading online or for free download in PDF or eBook format. Table of Contents,Index,Syllabus,summary and image of Fundamentals of Marketing book may be of a different edition or of the same title.
Price can change due to reprinting, price change by publisher or sourcing cost change for imported books. website, the XML book that was created by students at the University of Georgia inand updated by successive classes since then, was a major inspiration behind the idea of the Global Text Project.
And now a bit about the focus of this text: Business Fundamentals 6 A Global Text. FUNDAMENTALS OF MARKETING Table of Contents Preface 1.
Purpose of this work 2. Structure of the book 3. Acknowledgements PART ONE Fundamentals of Marketing 1 The Dimension of Marketing Chapter Objectives Business situation: Apple iPhone 1.
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